One thing that seems to be abundantly clear at this point is that data deduplication and replication have become features of data storage products. CA pretty much led the way on this, with recent offerings from Quantum and Nexsan pretty much confirming the trend. In fact, with Symantec expected to follow suit any moment, it’s all over except for the shouting.
Normally, the assimilation of one product category into another is cause for dismay in the channel. But as we go forward, Adam Famularo, CA , senior vice president and general manager for CA’s Recovery Management & Data Modeling business unit, points out that what we’re actually witnessing is the transformation of backup and recovery into an ongoing service that creates opportunities for recurring revenue streams for channel partners.
Famularo adds that this general movement towards backup and recovery in the cloud is also creating some even bigger opportunities for solution provider in the realm of data management. Customers no longer want to treat all data equally. They want to be able to prioritize the recovery process based on relative importance of the data. That creates an opportunity for solution providers to deliver information lifecycle management (ILM) services to the customers are that are enabled by data deduplication and replication services tied back to cloud computing services.
Famularo says channel partners should keep an eye out for how CA not only intends to tightly integrate backup and recovery with cloud computing services, but also how the entire portfolio of CA products will be unified around a data management strategy.
In the meantime, Famularo says he wants partners to know that CA is serious about backup and recovery because it’s now part of a larger corporate strategy that will ultimately create more opportunities for partners.
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