To boost the adoption of managed services in the small business market, N-Able is taking a new approach, giving away services. While that may sound counterintuitive to earning a profit, N-Able has a plan for its partners to grow their installed base.
The company is now “giving away” a managed endpoint security client to its partners to redistribute via the N-Able MSP platform. While the company announced this move back in October, it is now gaining some adaption and in unique ways.
N-Able partners are going out to prospective clients and just giving away the service in hopes of gaining a foothold on that prospective clients desktop, and that seems to make a lot of sense. Yet other partners are being a little more creative and giving the solution away for free to non-profits, chambers of commerce and few other “non-standard” business entities in hopes of getting some free press and hopefully getting the members to start thinking about managed desktops.
Personally, I would add volunteer organizations to the list (like fire houses, environmental groups, school boards, village and town organizations) and any others that may have influence in the community, while struggling with underfunded budgets.
Perhaps, with a little luck, offering some charity will turn recognition into tangable sales.
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